Blogging is a waste of time?




For those thinking of blogging? This post is to, in part, share what I have learnt in the past 12 months.

Blogging is not a waste of time….

Why? And, what does it achieve?

Blogging achieves a lot of things.

I am not going to set out every reason why, including exactly what I have learnt; and, everything that I have achieved in the last 12 months – yet, I will say, rest assured, blogging is not a waste of time.

It raises awareness of you, your brand and your product.

It opens you up to markets and industries, you previously didn’t think possible and connected to what you do.

I am a consultant financial services lawyer and broker, so yes, I have had my eyes opened and worked in areas as a consultant that I previously didn’t know about.

It is fun!

You get to learn how to code. You learn about marketing, strategy, SEO, more strategy, data, analytics, IT, design, media and more… You kick goals in that area – and get asked by others how to do it. You hit analytics radars you didn’t know about!

You get contacted and invited to do various projects that would not have come about without blogging.

People are genuinely interested in what’s happening behind the scenes of your business and blogging assists with that process.

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Sarah Robinson @SR Insurance Consulting, is the Founder and Principal. SR Insurance Consulting is a business created to provide consulting services to businesses and small to medium sized brokers. Prior to starting her own business, Sarah was Assistant Vice President Claims, at a global leader in insurance and risk advisory solutions. She has served in a variety of insurance roles over the past 18 years, working for law firms, as an in-house lawyer and as a claims management specialist.

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